Today, the iron and steel industry is a basis for heavy engineering, energy and construction. Globalization of market is one of the most fascinating developments of this century, which for one thing, has great influence on economic transactions, processes, institutions, for other thing, has brought pressure and challenges to a large number of steel pipe manufacturers in China. How to promote steel pipe industry in 2019?
Galvanized steel pipe generally has the rational cost effective in the market. Compared with other typical steel pipe coatings, such as specialized painting and powder coating, galvanization is much more labor-intensive, resulting in a higher initial cost for contractors. Besides, due to its durability and anti-corrosive properties, galvanized steel pipe can recycled and reused, which to some degree save a lot of money during the post maintenance work. As the saying goes, customer is God. Generally speaking, what pipe manufacturers should do first is to follow the actual needs of customers, as per the requirements of different customers to produce the specific pipes. Hot dipped galvanized steel pipe is a special kind of steel pipe with a wide rang of applications in life. Before positioning the target customer group, all we need to do is to have an objective and rational analysis of the application market, and then try to make certain development strategies to meet the needs of customers as much as possible.
Furthermore, how to do a good job in product marketing is always the focus of attention of pipe manufacturers. Especially in current fierce competitive steel market, it becomes more important for steel pipe manufacturers to learn to market their products, for the good publicity and display, in order to attract more potential customers. On the other hand, a reasonable and effective marketing strategy is beneficial to set up a good brand image for the enterprise, and ultimately bring more extensive customer source and stable customer demand. In this regard, it is essential for the enterprise to obtain a huge profit return, as well as to facilitate a long-term development of the enterprise in the long run. In addition, steel pipe price will affect, to some extent, the potential purchase order in the business trade. As transactions gain international character, they have a drastic impact on firm performance and industry structure. On the one hand, global linkages may shorten product life cycles, create intense price pressures, displace manufacturing, outdate technology or design, or simply cause sales and profitability declines. On the other hand, global exchange may lead to new growth opportunities, new sources of know-how and production inputs, new product ideas, or partnerships which cause synergy and new sources of competitive advantages.
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Post time: Jun-10-2019